On loyalty point schemes and blockchains

On loyalty point schemes and blockchains

Over the past year I’ve been asked my thoughts about ‘loyalty points on blockchains’ many times. The thinking seems to be bitcoin -> digital currency -> digital tokens -> loyalty points and at first pass it feels like a natural extension of a theme. People read about cryptocurrency trading and interoperability then think “Wouldn’t it be really cool if I could exchange my loyalty points for other ones, or if I could buy and sell them with real money?”.

This post attempts to describe how I understand the purpose of loyalty points, and in this context, how applicable blockchains are as a technical solution.

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